An all-girls school in Kentucky has a new ad campaign that adds to a growing anti-Disney movement.
Yahoo! Shine reports, Mercy Academy, an all-girls' Catholic school has a splashy new ad campaign that tells students, "You're not a princess. But you can still rule the world."
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Other slogans include "Mirror, mirror on the wall. Be more than just the fairest of them all," and "Don't wait for a prince. Be able to rescue yourself."
The campaign, created by Doe-Anderson, a Louisville-based advertising agency, is meant to reflect one of the school's core goals: to help its students become independent, productive women in the real world. For example, during entrepreneur courses, students create real businesses and donate the proceeds to women in Sudan; in chemistry class, they clean up simulated oil spills.
Disney itself is working to revamp its princess archetype. The upcoming Disney film "Frozen" features a princess named Anna who embarks on a dangerous mission to save her kingdom from a fate of eternal winter.