WASHINGTON – The Agriculture Department predicts the current record prices for eggs could soar more than 40% in 2025, as the Trump administration offered the first new details Wednesday about its plan to battle bird flu and ease the cost of eggs.
With an emphasis on tightening up biosecurity on farms, Agriculture Secretary Brooke Rollins said the USDA will invest another $1 billion on top of the roughly $2 billion it has already spent battling bird flu since the outbreak began in 2022. Officials had hinted at the plan earlier this month.
Meanwhile, Jacksonville businesses are feeling the effects of the ongoing shortage and price spike.
Michelle Rhoades, Owner of First Coast Cookie in the Lakeshore neighborhood, said she had to raise her prices.
“We don’t want to substitute our eggs with any other kind of products. We want to keep our cookies the way that they are,” Rhoades said. “I mean, the price probably went about three to four times the cost.”
In a week, Rhoades said they can use over 100 dozen eggs just for their cookies.
Right down the street, Heather Reier, Owner of Party Girl, says they started as egg prices were on the rise.
“We started out at those prices. And for us, we’re not seeing really a lack of people wanting to buy products, which is great,” Reier said. “My husband and I, we’re just a small operation, so we’re basically able to shop for our own ingredients. We’re shopping local. We’re shopping, you know, we have probably six or seven different vendors, and we’re just trying to get the best price for our cost of goods, so that we’re able to be, you know, profitable in business.”
Both businesses say they’ve seen tremendous support from customers and the community and know that fluctuation in prices won’t last long and they always keep the customer in mind.
When it comes to egg farmers, it’s not clear how much more they can do to keep the problematic virus out.
Egg and poultry farmers have already been working to protect their birds ever since the 2015 bird flu outbreak by taking measures like requiring workers to change clothes and shower before entering barns, using separate sets of tools and sanitizing any vehicles that enter farms. The challenge is that the virus is spread easily by wild birds as they migrate past farms.
And the main reason egg prices have soared to hit a record average of $4.95 per dozen this month is that more than 166 million birds have been slaughtered to limit the spread of the virus after cases are found — with most of those being egg-laying chickens. Last month was the worst yet for egg farmers with nearly 19 million egg-laying chickens slaughtered.
Egg prices will get much worse this year
The USDA now predicts that egg prices will increase at least 41% this year on top of the already record prices. Just last month, the increase was predicted to be 20%.
And the average prices conceal just how bad the situation is, with consumers paying more than a dollar an egg in some places. The situation is hurting consumers and has prompted restaurants like Denny’s and Waffle House to add surcharges on egg dishes.
The high egg prices, which have more than doubled since before the outbreak began, cost consumers at least $1.4 billion last year, according to an estimate done by agricultural economists at the University of Arkansas.
Egg prices also normally increase every spring heading into Easter when demand is high.
When will the Trump plan bring down prices?
Rollins acknowledged that it will take some time before consumers see an effect at the checkout counter. After all, it takes infected farms months to dispose of the carcasses, sanitize their farms and raise new birds. But she expressed optimism that this will help prices.
“It’s going to take a while to get through, I think in the next month or two, but hopefully by summer,” Rollins said.
Will DOGE layoffs affect the bird flu fight?
Rollins said she believes USDA will have the staff it needs to respond to bird flu even after all the cuts to the federal workforce at the direction of Elon Musk’s Department of Government Efficiency.
“Will we have the resources needed to address the plan I just laid out? We are convinced that we will,” she said, “as we realign and and evaluate where USDA has been spending money, where our employees are spending their time.”
Where’s the money going?
The plan calls for $500 million investment to help farmers bolster biosecurity measures, $400 million in additional aid for farmers whose flocks have been impacted by avian flu, $100 million to research and potentially develop vaccines and therapeutics for U.S. chicken flocks and explore rolling back what the administration sees as restrictive animal welfare rules in some states.
It’s not clear what the additional aid would be for because USDA already pays farmers for any birds they must slaughter due to the virus, and roughly $1.2 billion has gone to those payments.
The administration is also in talks to import about 70 million to 100 million eggs from other countries in the coming months, Rollins said. But there were 7.57 billion table eggs produced last month, so those imports don’t appear likely to make a significant difference in the market.
Trump administration officials have suggested that vaccines might help reduce the number of birds that have to be slaughtered when there is an outbreak. However, no vaccines have been approved and the industry has said the current prototypes aren’t practical because they require individual shots to each bird. Plus, vaccinated birds could jeopardize exports.
The National Turkey Federation said the plan Rollins outlined should help stabilize the market, but the trade group encouraged the USDA to pay attention to all egg and poultry farmers — not just egg producers.
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Funk reported from Omaha, Nebraska. Aamer Madhani contributed from Washington.
