JACKSONVILLE, Fla. – All profits that are generated at Winn-Dixie grocery stores on the Fourth of July will be donated in support of Wounded Warrior Project's Independence Program, the grocery chain announced Tuesday.
The Independence Program is designed to help warriors who rely on their families and friends for support due to injuries they have suffered, including brain injury, spinal-cord injury or other neurological conditions, Winn-Dixie said.
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Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams, according to Winn-Dixie.
"Winn-Dixie operates in states with some of the highest Active Duty military populations in the United States," said Ian McLeod, CEO and president of Southeastern Grocers, parent company of BI-LO, Harveys and Winn-Dixie grocery stores. "We believe we all have a responsibility to care and contribute to the lives of those who have served and sacrificed for the nation, which is why we are committing every cent of every dollar of profit generated this Independence Day across all of our Winn-Dixie stores to help support the Wounded Warrior Project's Independence Program."
"Continuing our work with Winn-Dixie in the spirit of supporting our lifelong commitment to serving our nation's veterans is exciting," said Steven Nardizzi, CEO of Wounded Warrior Project. "Dedication to our injured service members is evident in the sincere efforts of companies like Winn-Dixie, and the support we will be receiving from them is vital to our mission to honor and empower our Wounded Warriors, and Independence Day is the perfect time to celebrate."
Customers can support the program by shopping at Winn-Dixie on July Fourth. Other ways to support the cause include:
- Donating during checkout between Wednesday and Sunday.
- Wearing the "I Donated" sticker that cashiers will hand out on July Fourth to customers to encourage friends and family to do the same.
- Liking, following and sharing Winn-Dixie Facebook posts and Twitter feeds with #AllForHonor.
- Honoring a veteran or service member by posting a dedication on a Facebook page.