ST. AUGUSTINE, Fla. – The Friends of A1A Scenic & Historic Coastal Byway on Friday announced the launch of a safety awareness campaign.
As people head to the area for summer vacations, the group hopes it can help increase travelers’ awareness of cycling, pedestrian, vehicle and waterway safety.
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The campaign focuses on offering safety tips. It was funded through a marketing and education grant awarded to the Friends of A1A Scenic & Historic Coastal Byway during the 2016-17 grant cycle by Visit Florida, according to the group.
“The safety tips are for those folks who are traveling along A1A,” said Bill McClure, president of the Friends of A1A organization. “We’re happy to be able to put out these safety tips to keep everybody safe so they can enjoy the coastal byway environment and have fun along A1A. I think this ties into the mission of A1A because we’re here to protect, promote, preserve and enhance the beauty of A1A, and safety is certainly part of our mission. We want (to) make sure people are gravitating toward safe, clean and natural environments along A1A.”
A three-page brochure was launched as part of National Bike Month 2017 to help increase awareness of the many cyclists traveling along the A1A Scenic & Historic Coastal Byway and the brochures are being distributed to local businesses, hotels, restaurants and public workshop presentations, the group said.