JACKSONVILLE, Fla. – The Jaguars’ wildcard playoff matchup against the Los Angeles Chargers is Jacksonville’s first playoff game since the 2017 season, and tickets and merchandise are both in high demand.
One local sports store is trying to keep fresh Jaguars products on the shelves.
As fans flock to buy up merchandise, Fresh merchandise is coming in by the caseload around the clock at Sports Mania in Jacksonville Beach, but by the time the staff gets it up on the shelves, there’s already a line of people trying to get their hands on a piece of Jaguars history, so it’s not lasting very long.
On Wednesday, additional shirts, hats, jackets and more arrived at the store.
“They are awesome. I knew they were going to come out. I knew it was going to happen,” Jaguars fan Catherine Palmer said.
This Saturday’s home game should be a sellout. Standing room tickets start at $139, and premium seats are fetching $2,000.
“If we are as loud as we were last week, I’ll tell you what, I was down there last week,” said Jaguars fan Gabby Daclouche.
At Sports Mania, staff members have been trying to keep up with as many as 1,500 customers each day this week.
“It’s a lot of fun to see so many people so energetic and to see the city overrun with teal and black,” said Mathew Smith, with Sports Mania.
AFC South Champions hats and shirts are a hot commodity, with certain items already out of stock.
When asked what the supply and demand is like right now, Smith said, “It’s tough. It’s like trying to find alcohol during prohibition.”
The store is also filled with local designs from brands like 8103 Clothing, which is debuting special products in honor of the Jaguars’ postseason run.
“I’m probably going to get a Trevor Lawrence jersey,” Jaguars fan Noah Kurec said. “I love him — love him.”
Supporters of the team say the future is bright.
“One game at a time as they say, one game at a time. Don’t rush them,” Jaguars fan Russell Smith said.
Fans can also purchase AFC South Division Champions gear online at the Jaguars.com shop, the NFL Shop, Fanatics, and more.
