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Serenata Beach Club announces reopening under new management

Serenata Beach Club (Copyright 2024 by WJXT News4JAX - All rights reserved.)

PONTE VEDRA BEACH, Fla. – A popular South Ponte Vedra beach club announced its reopening under new management. Meanwhile, employees said they’re still waiting on their paychecks and W-2s.

The Serenata Beach Club abruptly announced a temporary closure in January.

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Employees were left without a paycheck and members called the situation “bizarre.”

The private beach club’s owner, Molly Butler, admitted to financial issues and said she was a victim of a crime while they were attempting to refinance.

In an email sent to members Wednesday night, Butler wrote that some new changes are coming including new furniture and other amenities.

To maintain their membership, members are asked to pay their club dues by the end of February.

The beach club is still at the center of a foreclosure lawsuit with a hearing set for Feb. 26.

READ | Owners of a popular St. Johns County beach club are facing two foreclosure lawsuits. Members have questions

The club will reopen Feb. 20 from 7 a.m. to 9 p.m.


About the Author
Tiffany Salameh headshot

Tiffany comes home to Jacksonville, FL from WBND in South Bend, Indiana. She went to Mandarin High School and UNF. Tiffany is a former WJXT intern, and joined the team in 2023 as Consumer Investigative Reporter and member of the I-TEAM.

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