City of Jacksonville announces new merch store

City of Jacksonville Swag Store (Copyright 2025 by WJXT News4JAX - All rights reserved.)

JACKSONVILLE, Fla. – Jacksonville Mayor Donna Deegan announced the city’s new online merchandise shop Tuesday morning.

She made the announcement at the iconic “Rex” statue on Beach Blvd. at 10:30 a.m.

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A link to the online store is available here.

The store features official City of Jacksonville gear, including T-shirts, tumblers and stickers.

Mayor Deegan said sales will support projects like her River City Readers literacy initiative and the I Dig Jax infrastructure improvements campaign.

“We’re seeing exciting new projects popping up all over our city. I Dig Jax is about building a city we are proud to call home, and now you can wear that pride in your sleeve, literally”, Deegan said.

Deegan also unveiled a related scavenger hunt.