Dr. Barbara Lash of Coached by B spent the day helping the Jacksonville Jaguars 2022 rookie class understand the transition from college to the NFL when it comes to media interviews, social media posts and public speaking opportunities. This is her 4th year working with the team, drawing on her years as a broadcast journalist and a keynote speaker to create an interactive experience for the players. Her coaching session is just part of the Rookie programming the Player Engagement department organizes every year to equip players for on-the-field and off-the-field success.
“I’m grateful to former NFL Player and Jags Player Engagement Director Marcus Pollard, as well as Dr. Candice Franco, for bringing me in to work with the team. While every rookie class is a little different, they’re always a great group of guys who seem to soak it all in,” says Dr. Lash.
Dr. Lash works with several NFL teams and individual athletes and influencers, helping them navigate their platforms in the areas of media readiness, public speaking, and branding. She’s also able to apply her academic research on athlete-framing when conducting diversity and inclusion training for a number of teams, including the Jaguars.
She stopped by River City Live to share her knowledge with the viewers.