JACKSONVILLE, Fla. – Trevor Lawrence has his first confirmed endorsement deal, and it’s a big one.
Lawrence, the presumptive No. 1 pick of the Jaguars in the NFL draft next week, signed a deal with Gatorade. According to the company, it’s the first quarterback with a national deal since Cam Newton in 2012. Sportico reported last week that Lawrence would sign a deal with Adidas, but neither the brand, nor Lawrence’s reps have confirmed that yet.
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“Signing with Gatorade was an easy choice. I have deep ties to the brand, and I’ve used most of the products throughout my entire athletic journey. It’s important to me to surround myself with the best, and I believe that Gatorade is just that when it comes to sports science, hydration and elevating my performance.”
Lawrence, who declared for the draft following his true junior season at Clemson, is seen as a generational quarterback prospect along the lines of Andrew Luck and Peyton Manning. The Jaguars are expected to make him the No. 1 pick in the NFL draft on Thursday night.
The endorsement deal with Gatorade shows how much of a national brand that Lawrence is already. Among some of the younger athletes who have signed to promote Gatorade are Fernando Tatis Jr., Jayson Tatum and Zion Williamson.
“We want to work with athletes who are leaders among their peers, committed to performance and authentic users of our products. Trevor is all of those things, and with his help we hope to inspire and fuel the next generation of athletes,” said Jeff Kearney, head of sports marketing with Gatorade Global.
According to Euromonitor, Gatorade dominates the sports drink market in the United States at 67.7%. Powerade is next at 13.7%.