Trevor Lawrence, Adidas, partner on NFT release to benefit Jacksonville charities

JACKSONVILLE, Fla. – The Jaguars QB is going all in on NFTs with Adidas.

Trevor Lawrence and Adidas are teaming up to release commemorative NFTs, short for non-fungible tokens, on Thursday with all proceeds going to charities in Jacksonville.

The auction and sale begins at 10 a.m.

The NFTs are set to be released as 3D animated trading card collectibles. In short, NFTs are exclusive digital items and have become popular, especially in the art world in recent years. NFTs are one of a kind. Copies can be made but there’s only one original, which separates NFTs from other crypto-type items like bitcoin.

“I’m thrilled at the chance to use my platform and partnerships to help support the community that will soon be my home,” Lawrence said in a release.

“It is important for me to give back to this city that has already given me so much and I am excited to find a way to involve the fans in this special commemorative moment. "

The Lawrence NFT will include the original in the auction format, with the winner actually receiving a physical copy of the card and a signed pair of Lawrence’s Adidas cleats. The open edition sale portion of the event will afford fans to buy one of the NFT’s — the copy of it, essentially — for $100.

Lawrence has embraced Jacksonville since becoming the team’s No. 1 draft pick on April 29. Prior to being drafted, fans in the area crowdfunded to get Lawrence and his wife, Marissa, items from their wedding registry. What started out as a plan to purchase a $300 toaster snowballed into an effort that raised more than $50,000. Lawrence contributed $20,000 of that to be split among three charities in Jacksonville.