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No shade yet: Jaguars announce new sponsor, but no roof at stadium

Fans had gotten hopes up over ‘exciting announcement’ tweet by roofing company

JACKSONVILLE, Fla. – The good news: the Jaguars play their home opener on Sunday against the Broncos.

The bad news: there’s no shade coming to TIAA Bank Field just yet.

The Jaguars announced RoofClaim.com as an official partner of the team on Thursday afternoon, adding a sponsor to the South End Zone Tailgate Cabana and the spas.

That news was a little bit of a letdown.

Prior to the announcement, there was a good bit of online chatter that the news could involve a long-requested feature: shade for the stadium.

Unfortunately for fans, that wasn’t the case. There’s no reprieve from the scorching Florida heat coming just yet.

A tweet from Roofclaim.com a day earlier teased an “exciting announcement” was on the horizon, but it ultimately wound up as just a sponsorship deal.

“We’re delighted to welcome RoofClaim.com to the Jaguars family of partners,” Senior Vice President of Corporate Partnerships Scott Massey said in a release. “Protection is a fundamental part of both the game of football and home ownership, and we’re excited for our fans and television audiences to get to know our newest partner.”

VOTE: Would you be more likely to go to a Jaguars’ game if the stadium was covered?

Earlier Thursday morning, 70% of those who responded to our informal poll said they were in favor of a covered stadium.

One of the key reasons the Jaguars want a new performance center is so the team will have somewhere to play during planned renovations, and shade is one of the most requested upgrades from fans, whether that comes as a full roof or a shaded area over TIAA Bank Field.

Just last year, the stadium was named second-worst in the NFL, according to an article in The Athletic — and lack of shade was one of the big reasons.

Roofclaim.com already has some ties to football. The University of Central Florida was considering a naming-rights deal with the company for its stadium.

The company also sponsored a video feature at Hard Rock Stadium where the Miami Dolphins play.


About the Author
Corley Peel headshot

Corley Peel is a Texas native and Texas Tech graduate who covered big stories in Joplin, Missouri, Tulsa, Oklahoma and Jacksonville, Florida before returning to the Lone Star State. When not reporting, Corley enjoys hot yoga, Tech Football, and finding the best tacos in town.

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