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Military appreciation event, Cole Swindell concert kick off festive 50th Players Championship week

A view of the Players Championship Military Appreciation Day concert beside the 17th green featuring Country artist Cole Swindell prior to THE PLAYERS Championship on the Stadium Course at TPC Sawgrass on March 12, 2024 in Ponte Vedra Beach, Florida. (Photo by David Cannon/Getty Images) (David Cannon, 2024 Getty Images)

PONTE VEDRA BEACH, Fla. – The 50th Players Championship kicked off Tuesday in full red, white and blue fashion with its annual Military Appreciation Day.

That’s the first major event in the golden anniversary of one of the most prominent tournaments in golf.

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With Jacksonville being one of the top military populations in Florida, it’s no surprise that there was a great turnout of veterans and current military members in attendance. Special activations ran throughout the day all culminating in a live concert by multi-platinum singer Cole Swindell.

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Swindell sang a variety of covers and original music like “You Should Be Here” a song inspired by his late father Keith, a sergeant in the US Air Force.

Throughout The Players, servicemembers are invited to visit the Patriots’ Outpost, a private venue reserved for them and their families with free refreshments available all week.

Share your memories of Military Appreciation with us on SnapJax and you might just see them on air!


About the Author
Jana Angel headshot

Jana Angel is a South Carolina native who traded palmettos for the palm trees of Florida. Currently she is the Co-Host of River City Live on News4JAX.

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