JACKSONVILLE, Fla. – As the Jacksonville Jaguars prepare for one of the team's biggest games in a long time this weekend, fans are lining up for tickets and gear.
The Jaguars (9-4) will host the Houston Texans (4-9) on Sunday. If the Jaguars win, they will qualify for the playoffs, and that means there's a run on tickets ahead of the game.
News4Jax found the Bryant family picking up tickets at EverBank Field on Friday morning. They drove 18 hours from Joshua, Texas, for their first Jaguars game.
"I've been a Jacksonville fan since they came into the league," Willie Bryant said.
Bryant said he's on cloud nine, hoping the Jaguars will beat the Texans.
"It's been a long time," he said. "I can't wait."
News4Jax also met Steve Banks, whose daughter Savannah is performing at halftime.
"I just wanted to make sure that I got some tickets," Banks said. "I didn't (want to be left outside)."
Inside the Jaguars ticket office at EverBank Field, more than two dozen salespeople were taking calls, and the phones were ringing off the hook.
Many people are coming from far and wide to get into Jacksonville's last home game of the regular season.
Jaguars staff members said they were very close to selling out, and by Sunday, they think every seat will be filled.
Last Sunday’s game against the Seattle Seahawks was a sellout, with 64,431 tickets sold -- the capacity of the venue.
News4Jax found attendance has been steadily rising since the team took a turn for the better.
Even season ticket holders, including Willie Curry, were trying to snag extra tickets for their friends and family members.
"I need to get one more," Curry said.
The Jaguars warned people to make sure their tickets are legitimate. To make sure fans have a guaranteed way into the game, the franchise said, they should buy from the team directly, from Ticketmaster or from the NFL Verified Ticket Exchange.
A lot of people have high hopes for the teal and black, and they're also trying to grab teal and black gear ahead of Sunday's big game.
Jags merchandise in high demand
Jacksonville's best team in a decade has the chance to clinch a spot in the playoffs on Sunday. Couple that with the holidays, and it means fans are scrambling to get Jags merchandise.
Local store managers said Jaguars gear is flying off the shelves. Many said merchandise sales are the best they've been in at least 10 years.
After stopping by EverBank Field on Friday, News4Jax went to Sports Mania in Jacksonville Beach to see how busy the store was.
"We've got Christmas ornaments. We've got fidget spinners, ugly Christmas sweaters, Santa hats, stockings ... sleeping pants, underwear," Sports Mania manager Matthew Smith said.
The store has a lot of Jaguars gear, and the list goes on. Smith said business at Sports Mania is booming.
"It starts at 9 in the morning and we open at 10," Smith said. "My phone starts ringing around 6:30 in the morning."
WATCH: Jaguars merchandise going fast
Let’s face it, people buy more Jags stuff when the team wins. With the playoff implications of the team's last home game of the regular season, people are flocking for that teal and black.
"Because we are good now," Jaguars fan Mitch Gauthier said.
Jacksonville fan Liz McMahan had the same idea, saying she's buying more Jags gear now that the team is doing well.
"A lot more," McMahan said, laughing. "A lot more."
From toys to hats, Sports Mania has been selling a lot of Jags merchandise as Christmas and Hanukkah presents.
The top seller in the store is not the jersey for Dante Fowler Jr. or Leonard Fournette, but the jersey for Jalen Ramsey.
"I’m actually going to go see how many more Jalen Ramsey jerseys they have," McMahan said. "Because I just bought two, but I’m going to see if they have the black ones."
News4Jax also checked in with Fanatics, which is the official retailer of the Jaguars.
Fanatics said on Friday that merchandise sales have doubled this year, and in the last seven days, there has been a 52 percent spike over the previous week. Fanatics said Fournette merchandise is its top seller.
For those wanting to make gifts extra special, star returner Jaydon Mickens will be at Sports Mania, signing autographs, until 7 p.m. Friday. He's also raising money for his charity.