JACKSONVILLE, Fla. – WJXT-TV4, The Local Station, was the most watched local news for the February 2017 Nielsen ratings period in the Jacksonville television market, winning in every major local news time period for the month.
Outside of news, WJXT is No. 2 overall in prime time. For total day, WJXT is No. 1, beating WTLV, WJXX, WJAX, WFOX and WCWJ for Monday-Friday ratings.
In morning news, News4Jax at 5 a.m. is No. 1 in the time period with a 4.0 household rating winning versus the combined competition of WTLV, WJXX, WJAX and WFOX. At 5:30 a.m., News4Jax won with a 5.5, again beating all other news competitors combined. At 6 a.m., News4Jax is No. 1 in household ratings in the 6-7 a.m. time period, garnering a 7.3 household rating and a 22 share. The Morning Show, 7-9 a.m., anchored by Jennifer Waugh, Bruce Hamilton and Richard Nunn, is No. 1 in the time period with a 6.6 household rating and a 19 share, beating out all other newscasts including the national broadcasts of NBC’s Today Show on WTLV, CBS This Morning on WJAX and ABC’s Good Morning America on WJXX.
This marks the 68th consecutive month WJXT has won the 7-9 a.m. time period. The 9 a.m. hour of The Morning Show dominates Today Show 2 by more than two full rating points.
“We take being Jacksonville's No. 1 source for news very seriously,” said Bob Ellis, WJXT vice President and general manager. “We know viewers look to us first for important local stories that make a difference in Jacksonville. That's our focus. We hear loud and clear from people all over town they see a difference in the stories we cover and the way we cover them. Viewership levels at the start of this year again confirm the market appreciates our strong commitment to being Jacksonville's local station. “
In evening news, News4Jax at 5 p.m. is most watched in the time period, with a 6.3 household rating. News4Jax at 5:30 p.m. is No. 1 in the time period with a 6.8 household rating. News4Jax at 6 p.m. anchored by Mary Baer, Tom Wills, John Gaughan and Sam Kouvaris is No. 1 with a 7.6 household rating and a 13 share.
The story continues in Late News, with wins in The Ten O’clock News at 10 and 1030 p.m., WJXT is No. 1 at 10 p.m. with a 6.0 and again at 10:30 p.m. with a 4.5, both more than doubling the ratings of Action News.
In addition, February was the first full month of WJXT’s new 4 p.m. newscast. News4Jax at 4 p.m. finished the month by increasing ratings in the time period with a 2.4 household rating and 5 share.
In prime time, despite airing against network competitors, WJXT finished No. 2 beating NBC, FOX, ABC and CW.