INSIDER
Teamsters vote to ratify a 5-year labor agreement with Anheuser-Busch, avoiding strike
Read full article: Teamsters vote to ratify a 5-year labor agreement with Anheuser-Busch, avoiding strikeTeamsters working for Budweiser brewer Anheuser-Busch have voted to ratify a labor agreement with the company.
Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlash
Read full article: Beer maker Anheuser-Busch InBev reports better-than-expected Q4 earnings despite Bud Light backlashMultinational beer and beverage company Anheuser-Busch InBev, maker of Budweiser, Bud Light, Stella Artois and Corona, has reported a 7% increase in operating profit for last year, even as as sales sagged in the United States due to a decline in demand for Bud Light.
Bud Light brewer confident it can win back US drinkers, but sales are still down after backlash
Read full article: Bud Light brewer confident it can win back US drinkers, but sales are still down after backlashAnheuser-Busch InBev says revenue growth in most of its global regions was offset by a drop in North American sales in the third quarter.
Bud Light to return as the UFC's official beer next year as it recovers from a conservative backlash
Read full article: Bud Light to return as the UFC's official beer next year as it recovers from a conservative backlashBud Light is set to return as the official beer of the UFC in the U.S. next year as the brand tries to recover from a conservative backlash to a promotion with a transgender influencer.
Cannabis seller Tilray broadens footprint in the brewery business, closing deal with Anheuser-Busch
Read full article: Cannabis seller Tilray broadens footprint in the brewery business, closing deal with Anheuser-BuschThe cannabis company Tilray expanded its position in the craft brew industry, completing the acquisition of eight beer brands from Anheuser-Busch that it had announced over the summer.
Bud Light parent says US market share stabilizing after transgender promotion cost sales
Read full article: Bud Light parent says US market share stabilizing after transgender promotion cost salesBud Light’s parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.
Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slump
Read full article: Bud Light maker Anheuser-Busch lays off hundreds of US corporate workers after sales slumpAnheuser-Busch, the maker of Bud Light, is laying off hundreds of positions across its U.S. corporate staff, the company confirmed this week.
Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlash
Read full article: Transgender influencer Dylan Mulvaney says Bud Light didn't support her during backlashTransgender influencer Dylan Mulvaney says she felt abandoned by Bud Light after facing “more bullying and transphobia than I could have ever imagined” over her partnership with the beer giant.
Bud Light sales dip locally amid backlash to transgender influencer. Employee says local workers are suffering
Read full article: Bud Light sales dip locally amid backlash to transgender influencer. Employee says local workers are sufferingSales of Bud Light products in Jacksonville have plummeted in recent weeks, according to a report from the New York Times, following calls for a boycott by conservative figures after the beer’s partnership with transgender influencer Dylan Mulvaney.
LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer
Read full article: LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencerThe country’s largest advocacy group for LGBTQ+ rights has suspended its benchmark equality and inclusion rating for Anheuser-Busch.
Bud Light boosts spending in US to counter sales declines
Read full article: Bud Light boosts spending in US to counter sales declinesBud Light’s parent company said Thursday it will triple its marketing spending in the U.S. this summer as it tries to boost sales that plummeted after the brand partnered with a transgender influencer.
Bud Light exec takes leave after boycott calls, reports say
Read full article: Bud Light exec takes leave after boycott calls, reports sayReports say a Bud Light marketing executive is taking a leave of absence after overseeing a partnership between the company and a transgender influencer, drawing cries for boycotts.
Louisiana's 'Cajun Riviera' in shambles from Hurricane Laura
Read full article: Louisiana's 'Cajun Riviera' in shambles from Hurricane LauraHOLLY BEACH, La. Hurricane Laura laid waste to the place, a low-cost paradise for oil industry workers, families and retirees, and it could be awhile before the good times roll again. Resident Robert Eggert hardly recognized Holly Beach, the area's official name, after he came back Thursday to check the damage. Life.Much of that stuff was still there after Laura pummeled the coast with winds up to 150 mph. Hundreds of people partied at Holly Beach in May for Go Topless Weekend on the Cajun Riviera, an annual gathering for Jeep enthusiasts that includes a bikini contest.
Bud Light to come out with hard seltzer
Read full article: Bud Light to come out with hard seltzerAnheuser-Busch InBev via CNN(CNN) - Bud Light Seltzer is joining the battle for spiked seltzer supremacy. Although it's named after its bestselling beer, Bud Light Seltzer will taste like hard seltzer. "We are looking forward to leveraging the power of the Bud Light brand to help grow the category,"Bud Light Seltzer is Anheuser Busch's third spiked seltzer brand, joining a beer-and-fruit flavored Natural Light seltzer and its original Bon & Viv brand. An Anheuser-Bush spokesperson told CNN Business that Bud Light Seltzer "falls in a spot in between our other seltzer brands," meaning it will be more expensive than Natural Light and cheaper than Bon & Viv. Spiked seltzer surgesBeverage companies are looking to dethrone White Claw, which is the United States' top-selling spiked seltzer brand.
Marketing teams winning Area 51 event
Read full article: Marketing teams winning Area 51 eventCNN Video(CNN) - The supposed raid of Area 51 is finally nearing after months of publicity. Matty Roberts started the Facebook group "Storm Area 51, They Can't Stop All of Us" in June as a joke. Bud Light is hosting the Area 51 Celebration music festival at the Downtown Las Vegas Events Center tonight. From the galaxy milkshake to the redacted-on-rye sandwich, Arby's has gone all-in on Area 51. This whole Area 51 craze may be a joke, but it indicates that the right brand with the right strategy can take advantage of nearly any situation.
How People Are Preparing to Storm Area 51
Read full article: How People Are Preparing to Storm Area 51A viral Facebook page has officials concerned more than a million people could descend on Area 51 on Sept. 20. The military base in Nevada has long been suspected by conspiracy theorists of housing aliens. It's unclear whether a raid to free the aliens will actually take place, but plenty are getting in on the hype. Even Lil Nas X released an "Old Town Road" Area 51 remix. RELATED STORIESThis Animal Shelter Wants You to Storm It Instead of Area 51This Is the College Student Behind Plan to Storm Area 51Nearly 1 Million People Join Facebook Event to Storm Area 51 to 'See Them Aliens'
Bud Light offers free beer to Area 51 aliens
Read full article: Bud Light offers free beer to Area 51 aliensAnd if one of those secrets happens to be living aliens, well, we have good news -- they'll be greeted with free cans of Bud Light. Anheuser-Busch, the maker of Bud Light, initially posted on Twitter, "We'd like to be the first brand to formally announce that we will not be sponsoring the Area 51 raid." Free Bud Light to any alien that makes it out." The company even went as far as to make a label for its Area 51 Special Edition Bud Light. This is the famous Area 51," it says at the top of the can.