Although Google’s software is used by billions of people on their smartphones, its Pixel phones have barely made dent in the market. But perhaps the Pixel 5's biggest selling point will be its $700 price, a markdown of $100 from last year's model. The phone, available Oct. 15, is coming out two months after Google introduced a budget version, the Pixel 4a, that sells for $350. Google has had more success with a hardware lineup called Chromecast that streams online video on TVs. The service, called “Google TV,” melds the company’s other big-screen software, Android TV, and works more seamlessly with the company's industry-leading search engine.