This photo provided by Ford Motor Co. shows a 1967 Ford Bronco T67-515. Ford is reviving the Bronco SUV brand in an effort to cash in on the rugged U.S. off-road vehicle market now owned by Jeep. Ford believes the Bronco name will evoke good memories from its off-road heritage during a three-decade run that ended in 1996. Now Ford is reviving the Bronco brand name in an effort to take a slice. Although the new Broncos will share some parts with other Ford vehicles, theyve got beefed up suspensions and were designed for off-road use, the company said.