The new collection displayed during Milan Fashion Week takes inspiration from the Arts & Crafts design movement in mid-19th century Britain.
“You can change the attitude of the hat.”Unisex styles, including baseball caps, berets and bucket hats, come in updated new materials - including a spotted cow print, black patent leather and rainproof nylon.
Such genderless looks are becoming an increasingly important part of the collection, Santucci said.
Last season’s film featured dancers from Alessandria, site of the original Borsalino factory, dancing through the factory floor.
It is getting closer to entertainment, to give people the chance to engage with the brand, to understand it better.