It was a cool, or shall we say cold, way to raise money: Jacksonville leaders took an icy dip to raise money for the ALS Association.

YONKERS, N.Y. – A co-founder of the social media ALS ice bucket challenge, which has raised more than $200 million worldwide for Lou Gehrig’s disease research, died Sunday at the age of 37, according to the ALS Association. “Those of us who knew him are devastated but grateful for all he did to advance the fight against ALS. “It dramatically accelerated the fight against ALS, leading to new research discoveries, expanded care for people living with ALS, and significant investment from the government in ALS research,” the organization’s statement said. On the 5th anniversary of the challenge, Quinn, who was from Yonkers, New York, addressed a crowd in Boston. “Nobody knew the Ice Bucket Challenge would become a worldwide phenomenon, but we united as one because that is what it takes to change a disease like ALS,” he said.