The entrance of name, image and likeness deals in college sports has raised questions about what it means to be a tax-exempt charitable organization.

High school athletes in Florida can now profit off their name, image and likeness after the State Board of Education voted to usher in the new era in the athletics on Wednesday morning.

High school athletes in Florida can now profit off their name, image and likeness after the State Board of Education voted to usher in the new era in the athletics on Wednesday morning.

The Florida High School Athletic Association is warning schools of potential name, image and likeness issues on the still yet-to-be implemented bylaw change.

The obituary has been published, the eulogy written and the epitaph chiseled on the headstone. High school sports died on Tuesday in Gainesville. Cause of death: name, image and likeness. Sounds extreme, doesn’t it?

The athlete who brought the first NIL deal to the FHSAA nearly two years ago was Bartram Trail star and reigning All-News4JAX player of the year, Ryann Frechette.

High school athletes will now make a profit off their name, image and likeness (NIL) after the Florida High School Athletic Association approved the change on Tuesday.

The landscape in high school sports changed significantly on Tuesday morning as the Florida High School Athletic Association voted unanimously to approve name, image and likeness and create an open championship division in major team sports.

The Florida High School Athletic Association’s first foray into the murky waters of the name, image and likeness debate got underway Monday with more questions and concerns about high school athletes being able to profit much like those in college.

The Florida High School Athletic Association unveiled its initial name, image and likeness proposal on Friday, a first step in becoming the latest state to allow athletes here to profit long before they reach college.

No matter who takes home the College Football Playoff championship Monday night in Houston, a rare nonprofit from the murky, still-developing world of Name, Image, Likeness programs is set to come out on top.

Athletes will become ambassadors for apparel company DRYWORLD

News4JAX hands out a list of questions to high school football players and coaches before the start of every season covering a variety of topics. This year, we received responses from 100 players and 25 from coaches. Both are asked to not vote for their own team or teammates or coaches on select questions. This is what they had to tell us.

The NCAA took a step toward putting rules in place to regulate the way college athletes can be compensated for their fame.

The foundation that supports Texas A&M athletics says it is closing a branch set up for donors to support endorsement deals for Aggies athletes.

The long-awaited and celebrated return of EA Sports College Football game could be tackled by NIL.

The opening of college football’s traditional signing period for high school prospects brought an apparent end to two of the cycle’s most notable recruitments.

Using name, image and likeness compensation to recruit college athletes is still very much against NCAA rules. The recent de-commitment from Florida by blue chip quarterback Jaden Rashada shows that NIL is definitely a factor in decisions. Booster-funded collectives are taking on a big role in compensating athletes. Schools can only hope they are acting within the rules and in their best interest. Inserting a third-party in the recruiting process between coaches and recruits has only complicated things. Experts say the collectives should focus on athletes who are already on campus.

A person familiar with the situation says Florida quarterback recruit Jaden Rashada has requested a release from his national letter of intent after a $13 million name, imagine and likeness deal fell through.

It’s been a year since college athletes have been able to capitalize on their status with name, image and licensing deals, and some are making thousands of dollars.

Hundreds of college athletes from schools all over the country are in Atlanta this week.

Name, Image, and Likeness is here to stay in college football. Coach Billy Napier says the Gators will be very competitive in NIL and The Gator Collective is leading the way.

High schools often follow the college model, so it only feels like a matter of time before the conversation about athletes profiting off their name, image and likeness picks up momentum here.

There are still a lot of questions for the popular off the field topics of conference expansion and name, image, and likeness.

College coaches are trying to get a handle on the recruiting impact of athletes' ability to profit off their fame.

David Waters explains the details inside Name, Image Likeness and shares his thoughts about what it means for college football and Florida.

NCAA President Mark Emmert says he will seek temporary rules as early as July to ensure all athletes can be compensated for their celebrity.

An Associated Press survey of Division I athletic directors found that nearly 73% believe allowing athletes to be compensated for use of their name, image or likeness will decrease the number of schools that have a chance to be competitive in college sports.