(CNN) - Snap isn't giving up on its smart sunglasses.On Tuesday, the Snapchat parent company announced Spectacles 3, the latest version of its video-recording sunglasses now with new 3D effects and an eye-popping price tag.
In a video teased on social media, Snapchat teased the new special effects users can add to their "Snaps" with Spectacles.
Snap said Spectacles 3 is a limited-edition product, and it will produce less of the new sunglasses than it has in the past.
Google is now focusing on offering augmented reality glasses for businesses and Apple is rumored to be developing AR glasses.
"The high price and clunky user interface will make most Snapchat users simply look the other way," she said.