Whether you’re tailgating at the Bank, at your place or with friends -- you want to show your team spirit for the annual Georgia-Florida rivalry.

Matt Smith from Sports Mania at Jacksonville Beach and a host of models joined The Morning Show team to showcase the latest in Jags gear.

On Sunday, Jaguars fans continued to celebrate the team’s monumental comeback victory over the Los Angeles Chargers on Saturday night.

Jaguars gear is in high demand now that the team is officially AFC South Champions.

Jacksonville Jaguars fans are doing everything they can to get ready for the critical Saturday evening home game against the Tennessee Titans.

Trevor Lawrence mania is here and there’s at least one sports store owner who is grinning ear-to-ear.

JACKSONVILLE, Fla. – Now that the worst season in Jaguars history is over, fans and the organization are focusing on the future. 1 or “Make Duval Great Again.”Fans are passionately buying up any gear related to the potential first pick coming to Jacksonville. Then there’s the question of who should be the head coach of the Jaguars. Frangie travels to every NFL Stadium in the county. He said that at every stadium, there’s some sort of vibrant night life outside, but not in Jacksonville.

JACKSONVILLE BEACH, Fla. – The Jaguars' lack of success this year is leading to a lack of sales for team merchandise. This time of year, business at Sports Mania in Jacksonville Beach is usually booming, especially since the store carries Jaguars merchandise. Usually business is so good that the store either runs out or comes close to running out of Jaguars gear. I may have sold two pieces this season," Smith said while holding up a Jaguars T-shirt. It defensibly drew numbers in fans and in sales," Smith said.

JACKSONVILLE BEACH, Fla. - The Jacksonville Jaguars' trade of two-time Pro Bowl cornerback Jalen Ramsey to the Los Angeles Rams in exchange for three draft picks has had a ripple effect on one area business. Sports Mania in Jacksonville Beach was already feeling the sting the day after the trade. Smith said that blow is on top of what has already been a difficult season for the Jaguars. Smith said he hopes things will turn around for an already difficult season, but only time will tell. In the meantime, all Ramsey gear is 50% at the store.

Joining us is Matt Smith with Sports Mania in Jax Beach where we take a look at some Minshew Merchandise.