Fans and friends of a legend in the beaches community paid tribute to the late Sterling Joyce on Wednesday night, hosting him a birthday party.

The man known as the “Mayor Jax Beach” passed on recently. While widely known out in the beaches area for serving as the Maitre’ D of Casa Marina, Sterling Joyce made an impression all over Jacksonville. His smile, warm heart and love of sharing love by giving roses to people he met has people all over the community sharing memories with each other and his family. I sat down with his daughter Tonya to talk about his history and the legacy he built by giving so much back to the community.

The man who greeted guests with his famous smile impacted hundreds more in the Jacksonville Beach community.

Most of Jacksonville has heard of Sterling Joyce, but those living out at the Beaches KNOW Sterling Joyce.  He has been an integral part of the Jax Beach scene for over 4 decades.  He is noted for his hospitality and smile at Casa Marina.  He has encountered celebrities (local, national and international) which has made him a wealth of knowledge and history.