Jayla Roxx, a 26-year-old television personality and trailblazer in the LGBTQIA+ community, who once called Jacksonville home, spoke to News4Jax about becoming the first trans woman of color in the country to launch a beauty brand. “I didn’t even know that I was stepping forward and becoming the first Black trans woman to create such a wonderful brand,” Roxx said. I was able to create a platform for Black trans individuals like myself, and I ended up getting the main prize of $10,000,” Roxx said. After she moved from Jacksonville, Roxx flourished. The series is a coming of age story about a Black trans woman named Monica.