Several news organizations, including The Associated Press, USA Today, CNBC and The Washington Post, had reported the original press release as real news, some after being assured specifically that it was no joke.
It was a similar story at USA Today, where a reporter specifically asked if it was a joke and was told “no,” said the newspaper's spokeswoman, Chrissy Terrell.
“We are disheartened that the company would choose this type of disingenuous marketing.”The USA Today reporter who was initially lied to was more blunt.
“About that plan to change Volkswagen of America's name.” wrote USA Today's Mike Snider.
AdGlover said the company landed millions of dollars in publicity from a press release.