(CNN) - Fashion designer and former Spice Girl Victoria Beckham has expanded her brand into the beauty industry, launching her own line, Victoria Beckham Beauty, online on Saturday.
The release preceded her eponymous fashion line's spring/summer show at London Fashion Week Sunday, where models wore the new beauty products.
Victoria Beckham Beauty is the co-creation of Beckham and beauty executive Sarah Creal, who previously worked with brands including Bobbi Brown, Tom Ford and Estee Lauder.
According to the Victoria Beckham Beauty website, the brand philosophy comprises "safety, transparency, education, and inclusivity."
We all have completely different skin types, we're all completely different colors, completely different ages, and we're all wearing the same makeup."