AI-driven scams and deepfake technology are more enhanced than ever this holiday season.

With Black Friday and Cyber Monday in the rearview mirror, you still have a few weeks of shopping ahead -- full of holiday deals.

Small businesses in Fernandina Beach saw tons of shoppers Friday during the Black Friday Pajama Party. They're preparing for more shoppers through the weekend and Cyber Monday.

In an effort to support Black-owned businesses and non-profit organizations, the Melanin Market returned to the Springfield neighborhood for their annual “Real Black Friday” event on Friday evening.

Economists said shoppers are more cautious because of inflation, higher interest rates and student loan repayments.

Showers for the shoppers, frosty temperatures soon

Shoppers hunting for big deals packed malls on Black Friday as retailers stepped up discounts and other perks to lure customers weighed down by inflation and sticking to tighter budgets.

It is not a stretch to say that the Black Friday game between the Miami Dolphins and New York Jets is Amazon’s Super Bowl.

Black Friday is almost upon us, when retailers kick off the holiday season with offers meant to get customers in the shopping mood.

Retailers are kicking off the unofficial start of the holiday shopping season on Friday with a bevy of discounts and other enticements.

Clouds will clear tonight, Cooler Thanksgiving, Rain returns for the deal hunters

Hundreds of available dogs and cats will be available at the JHS Adoption, Education and Pet Help Center located at 8464 Beach Blvd. and at ACPS located at 2020 Forest St.

If you didn’t already guess it from a barrage of sales ads in your inbox, the holiday shopping season is upon us.

As November 24th approaches, so does one of the biggest shopping days of the year—Black Friday. While it’s renowned for its deep discounts and doorbuster deals, did you know there’s a fascinating psychology behind the shopping frenzy?

The Florida Attorney General's 2023 Holiday Consumer Protection Guide gives advice to avoid schemes used by thieves during the hustle and bustle of the season.

The Consumer Product Safety Commission recommends 4 steps to follow before buying a toy online.

Holiday sales rose as American spending remained resilient during the critical shopping season despite surging prices on everything from food to rent, according to one measure.

It’s the biggest shopping weekend of the year.

More than 120 Black-owned businesses set up along A. Phillip Randolph Boulevard Friday for The Melanin Market’s “Real Black Friday” event on the Eastside.

More than 166 million people plan to shop between Friday and Cyber Monday which is almost 8 million more than last year, according to the National Retail Federation.

It’s Black Friday, the Super Bowl of consumerism – and the deals are out there if you can find ‘em. Thankfully, we’re on the beat, offering doorbuster deals at some of the lowest prices of the year on some of our best-selling items for just one day only.

As Black Friday, Small Business Saturday and Cyber Monday approach, Florida leaders shared tips on how to keep your data secure and save money when shopping for deals online.

While Black Friday will mark a return to familiar holiday shopping patterns, uncertainty still remains.

The time of year to shop till you drop. How can you get the most bang for your buck? Consumer experts say to start shopping early.

Paying more at the grocery store and at the pump have sadly become the norm with 8% inflation. So, what does that mean for Black Friday shopping this year? A local economist says it's anyone's guess.

Happy Thanksgiving! We’ve again see plenty of clouds and a few showers across the area. The scattered showers will remain this evening with temps in the mid 60s.

With the holiday shopping season gearing up, Florida Chief Financial Officer is warning people to watch out for potential scams surrounding Black Friday and Cyber Monday.

Black Friday is two weeks away but if you want to get a head start on your holiday shopping, Anne Roy shares some unique items.

Consumer Reports says whether it’s major holiday gifts like pricey tech and home goods, or more affordable stocking stuffers, December is one of the best times to find a sale on almost anything.

U.S. consumer confidence fell to a nine-month low in November, held back by rising worries about inflation and lingering concerns about the coronavirus.

Here are some tips for donating on Giving Tuesday.

Americans are spending freely and going back to store shopping, knocking out some of the momentum in online sales from last year when Americans were making many of their purchases exclusively via the internet.

Hundreds of animals were adopted over the weekend.

Cyber Monday starts tomorrow and the National Retail Federation says it’s expected to be record-shattering, surpassing last year’s sales of over $10.8 billion.

Hundreds of eligible dogs and cats will be available at the JHS Adoption, Education & Pet Help Center at 8464 Beach Blvd.

Climate activists have blockaded Amazon warehouses in three European countries.

Don’t miss these Black Friday Sale handpicked gift deals

On this year’s Black Friday, things almost seem normal.

News4Jax Consumer Investigator reveals the biggest scams of the season and how to protect your personal information and wallet.

Jessica Morgan from Jacksonville Mom joined us on our Countdown to Black Friday River City Live Special to give you some tips on when to online vs. in-store. Here are some pointers to help you tackle Black Friday this year.

Last year, Black Friday was the second-largest online spending day in U.S. history behind Cyber Monday in 2019! And how will something called Artists Sunday impact your shopping decisions?

Happy Prime Day! Not sure where to start or why you should care? Let us explain.

U.S. retail sales fell a seasonally adjusted 1.1% in November, according to the U.S. Commerce Department. The Commerce Department on Wednesday also revised October’s report, saying that retail sales fell 0.1% that month, instead of rising 0.3% as it previously reported. Economists expect retail sales to fall again this month as virus cases spike and states add more restrictions. “It will take a miracle to keep retail sales positive in December," said Chris Rupkey, chief financial economist at global financial group MUFG. The few bright spots were online sales, which rose 0.2%, supermarket sales, up 1.9%, and sales at home improvement stores, which were up 1.1%.

According to Safe Kids Worldwide, 174,000 children under the age of 15 were treated in emergency rooms for toy-related injuries in 2016 alone. She also had this advice: “Beware of third-party or independent sellers, which may not conform to CPSC (Consumer Product Safety Commission) standards.”Some toys and regular household items also carry a hidden risk. According to Safe Kids, more than 2,800 children are treated in ERs every year after swallowing small batteries known as button batteries. “But with adult items such as key fobs, even music cards, they have button batteries in them as well. There are very common items we can see that have all these button batteries.

Black Friday online sales hit a new record this year as pandemic-wary Americans filled virtual carts instead of real ones. Consumers spent an estimated $9 billion on U.S. retail websites on Black Friday, according to Adobe Analytics, which tracks online shopping. Field said stores may be rethinking the cost of paying employees and opening on Thanksgiving when they could easily make up for those sales online. Adobe expects Monday to be the largest online sales day in U.S. history, with estimated spending of $10.8 billion to $12.7 billion. One reason for the big numbers is that people are shopping online for things such as groceries and alcohol that they bought in person before the pandemic, Adobe said.

JACKSONVILLE, Fla. – Given the number of businesses owners who have been forced to close this year because of the pandemic, there’s a big push to shop locally this year to support the small businesses that have been able to stay open. And now that the country is seeing a surge in coronavirus cases, small retailers have no idea what to expect this holiday shopping season. “We keep everything clean.”But supporting small business is about more than just minimizing the spread of COVID-19. “It’s giving back to local children and it’s definitely full circle.”Khanna told News4Jax that supporting small businesses this holiday season greatly impacts the local economy. So to me, shopping small business is everything.

JACKSONVILLE, Fla. – With even more Black Friday sales online this year, cybersecurity experts say scammers are also more prepared than ever to log in and take your hard-earned money. Here are some easy things to do to help you shop safely. More and more people are having their personal information stolen this way, according to Tech TimesUse your credit card instead of your debit card to shop online. When it comes to getting duped over a really good deal, experts say there’s one rule of thumb that never fails to save you money. If a deal seems too good to be true, it probably is.

JACKSONVILLE, Fla. – Shoppers in Jacksonville didn’t let the COVID-19 pandemic keep them from scoring a good deal on Black Friday. In addition to traditional tips, like wear running shoes, masks will be must-wear items at virtually every store. Health experts remind you, the mask is not just to protect yourself, but to protect those working the holiday weekend. Shoppers said the lines were long because stores aren’t letting everyone inside together. Saturday, known as Small Business Saturday, is another shopping holiday aimed at showing support for local and small businesses.

JACKSONVILLE, Fla. – The Jacksonville Sheriff’s Office was called twice to a GameStop at River City Marketplace over a man who disrupted the line outside the store. According to the first two-people standing in line who had front-row seats to the incident, a man joined the line around 10 a.m. Thursday. The next time the man showed up, his family came with him. Donnell Malpress said he brought his son to get him the new Xbox Series X. The three gaming consoles most popular with consumers this year include the Xbox Series X, PlayStation 5, and the Nintendo Switch.

(AP Photo/Marta Lavandier)SPRINGFIELD, Ill. — Illinois has risen above 12,000 deaths from COVID-19, while also surpassing the 700,000 mark for confirmed coronavirus infections. The Health Department said the situation constituted an “alert,” and said that nationwide, infections had risen by over 8% last week. Pfizer and its German partner BioNTech have asked the FDA to allow emergency use of its COVID-19 vaccine candidate. The state health department reported 5,704 new cases on Friday, putting the state at 3,476 deaths and 295,001 cases since March. ___TORONTO — Canadian Prime Minister Justin Trudeau says he expects more than half of Canadians to receive a COVID-19 vaccine by next September.

Black Friday shoppers wear face masks as the leave Saks Fifth Avenue flagships store empty handed, Friday, Nov. 27, 2020, in New York. Crowds at stores were dramatically diminished as shoppers shifted online. Black Friday is projected to generate $10 billion in online sales, a 39% bump from the year ago period, according to Adobe. And Cyber Monday, the Monday after Thanksgiving, will remain the biggest online shopping day of the year with $12.7 billion in sales, a 35% jump. At a popular shopping area in St. Petersburg, Florida, several storefronts were empty, and the only line was at a plasma donation center.

Published: November 26, 2020, 10:40 am Updated: November 30, 2020, 11:14 amJACKSONVILLE, Fla. – Great update: 149 animals have new homes after the Jacksonville Humane Society (JHS) and Animal Care and Protective Services (ACPS) hosted a Black Friday event offering free adoptions. JHS told News4Jax that 92 cats and 57 dogs were adopted from Nov. 27 through Nov. 29. ---------------------------------------------------------------------------------------------Those interested in viewing JHS’ adoptable pets can visit www.jaxhumane.org. Visitors to can also help the pets in our community by bringing a bag of dog or cat food as a donation. For more information, visit www.

The approach of “Black Friday," originally scheduled for Nov. 27 in France, had brought the dilemma to a head. The director of Amazon France, Frederic Duval, told France Info radio on Friday before the meeting that the e-commerce distributor was ready to sign up to a delay. The delay applies only to Amazon France, he added. “If we can’t open our shops for Christmas it will be very difficult for the sector,” she said. “There are already a lot of flower shops that suffer greatly so, today, we need help and coherence.”

JACKSONVILLE, Fla. – It’s being called shipmageddon: retailers and shipping companies are getting bombarded with online orders. So if you’re hoping your packages will arrive on or before Christmas Day, these companies are saying you’ll want to get an early start on any holiday shopping you’re planning to do. So major retailers such as Best Buy, Target and Walmart are rolling out holiday deals early. RELATED: Experts recommend doing your holiday shopping early this yearBut it’s worth mentioning that they’re all warning there is no guarantee your shipment will arrive on time. So, a word of advice: if you’ve got holiday shopping to do, it’s probably best to start now.

NEW YORK – Walmart says it will spread out its traditional one-day Black Friday deals over three weekends in November in an effort to reduce crowds in its stores during a pandemic. The discounter, based in Bentonville, Arkansas, will kick off the deals online Nov. 4, with new deals in stores on Nov. 7. The second event will begin online Nov. 11, followed by a similar sales event in stores Nov. 14. It will wrap up its discounts online Nov. 25 with new discounts in stores Nov. 27, the day after Thanksgiving and the traditional Black Friday. This holiday season, many stores are starting their holiday deals in October.

(AP Photo/David Zalubowski)NEW YORK – Add last-minute holiday shopping to the list of time-honored traditions being upended by the coronavirus pandemic. Black Friday has long been the unofficial start to the U.S. holiday season, though retailers have been pushing holiday shopping earlier for the last decade or so. The first big holiday push will come from Amazon, which is positioning its mid-October Prime Day as a kickoff to the holiday shopping season. Even with the early start to the season, holiday sales are expected to deliver smaller gains than in recent years. Joel Bines, who runs the retail practice at AlixPartners, thinks the earlier shopping will stick even when the pandemic is over.

NEW YORK Target is joining Walmart in closing its stores on Thanksgiving Day, ending a decadelong tradition of jump-starting Black Friday door buster sales. Now, the virus has turned the holiday shopping model upside down. Historically, deal hunting and holiday shopping can mean crowded events, and this isnt a year for crowds, Minneapolis-based Target said in a corporate blog posted. Despite competition from Thanksgiving shopping, Black Friday ranks as either the top or No. Like Target, other retailers will also likely start holiday sales even earlier to stretch out crowds.

But we’re referring to Corona beer and Cinco de Mayo. Typically, the dominant choice of beer for those celebrating Cinco de Mayo is Corona. But Corona likely will be consumed way less than usual due to the coronavirus pandemic, that is unrelated in name. In February, a report in the Denver Post said Corona was taking a public relations hit due to people fearing they would get coronavirus by drinking Corona. Cinco de Mayo has surpassed St. Patrick’s Day and the Super Bowl for beer consumption on one day, with Corona virtually holding a monopoly on advertising and sales for beer on Cinco de Mayo, according to Loop Insights.

JACKSONVILLE, Fla. – Black Friday is easily the biggest shopping day of the year, but you might not have guessed that if you woke up early to take advantage of so-called door-buster deals at the St. Johns Town Center. The outdoor shopping mall on Jacksonville’s Southside typically is the busiest destination for shoppers, no matter what time of year. On Black Friday alone, the industry trade group anticipated 114.6 million people would be shopping nationwide. For people who can’t resist heading to the store, there’s an amenity at the Town Center you might not know about. “You can just call the shuttle and they’ll come pick you up, or hail them like a cab,” said Ashlee Schneider, marketing and business development director for St. Johns Town Center parent company Simon Property group.

“Buy Nothing Day” -- ever heard of it?

Target said Tuesday that it would hire more than 130,000 temporary workers for its stores and distribution centers. UPS also announced plans Monday to hire around 100,000 holiday workers, roughly the same number as last year. And Amazon said it would announce its holiday hiring plans in the coming weeks. Target will pay $13 an hour to seasonal workers for the first time and offer them discounts at stores. The escalating trade war and the growing possibility of a recession have not changed retailers' hiring plans.

- Walmart has removed about 1,000 third-party items from its website in the wake of two mass shootings after determining the products violate company policy, a company spokesperson told CNN. A recent review focused on gun-related items after 31 people were killed in mass shootings in El Paso, Texas, and Dayton, Ohio, earlier this month. Last week, Walmart pulled displays of violent video games in its stores. At least 31 people were killed in separate shootings earlier this month in an El Paso Walmart and outside a strip of entertainment venues in Dayton. The 21-year-old suspect in the El Paso shooting surrendered to police on the day of the attack.