Local businesses are asking the community for their support during this Small Business Saturday — a day meant to encourage consumers to shop locally.

Small businesses in Fernandina Beach saw tons of shoppers Friday during the Black Friday Pajama Party. They're preparing for more shoppers through the weekend and Cyber Monday.

It all comes at you so quickly: One minute, you’re making grocery lists and setting the menu for Thanksgiving, and then, in the blink of an eye, the holiday has arrived, only to be followed by Black Friday, Small Business Saturday, Cyber Monday, Giving Tuesday -- and then your tree goes up and Christmas morning is here.

More than 120 Black-owned businesses set up along A. Phillip Randolph Boulevard Friday for The Melanin Market’s “Real Black Friday” event on the Eastside.

As Black Friday, Small Business Saturday and Cyber Monday approach, Florida leaders shared tips on how to keep your data secure and save money when shopping for deals online.

On Small Business Saturday, local businesses in San Marco and across the area encourage patrons to shop mall.

JACKSONVILLE, Fla. – As the holidays approach, millions of small businesses across the country are still recovering from the impact of COVID-19. American Express predicts roughly 46% of small business owners are hoping for above-average holiday sales to keep their doors open next year. The company’s annual Small Business Saturday -- following the Black Friday rush -- is this Saturday and encourages people to shop local. According to American Express, 75% of shoppers want to shop local this holiday season after the hard year. For Small Business Saturday, American Express is also encouraging people to show support for small businesses on social media.